360° marketing agency · Dubai

Paid, creators, content and CRM for consumer brands.

Attention is only half the job. We run the whole funnel: the creator work that makes people stop, and the retention work that turns them into revenue. One team, one invoice, one number to answer for.

We work with four kinds of business: consumer brands, e-commerce, online marketplaces and retail chains, in the UAE and wider MENA. We do not take B2B services, SaaS or fintech.

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Work delivered for

LG Shein Decathlon Flipkart Bayut Vivo

What we've actually returned

All case studies
LG 75M+ views Dishwasher launch across KSA, Egypt and Morocco. Egypt beat its KPI by 8×. Decathlon $30M revenue Loyalty programme built from zero to 33M members across 130+ stores. SharkNinja Every KPI met One recipe shoot cut for five channels, article, Meta, TikTok and Snapchat.

Who you actually get

Two people. That's the whole agency.

No account managers. No layers. No disappearing after the pitch. The people you meet in the pitch are the people doing the work, every week, until the campaign ends.

  1. Moiz AttariBrand, content & creators

    Five years running campaigns for LG, Shein, Vivo and Weber Shandwick across MENA. Owns the brief, the creators, the content and the editorial.

  2. Saket SharmaGrowth, monetisation & retention

    Seven years inside Flipkart, Decathlon and Dubizzle, across $150M+ in revenue. Owns the funnel, the CRM, the loyalty work and the reporting.

Roles we don't have

Account manager Project coordinator Junior strategist Someone you meet once, at the pitch

We started in 2026 and we're small on purpose. Fewer people between you and the work is the product, not a stage we're trying to grow out of.

Who we're for

Consumer brands entering or scaling in the GCC

Regional launches that need a campaign built for the market, not a global one translated into Arabic.

E-commerce and marketplace teams

Traffic arrives and revenue doesn't follow. Funnel, CRM and loyalty work to close the gap.

Founder-led brands that need volume

A full marketing function at agency pace, without an agency retainer, using our AI production line.

Swipe for more client types

Not for you if you need a forty-person agency with a global media desk. We'd tell you that on the first call rather than in the third month.

Attention

Getting the right people to stop.

Creator-led campaigns across MENA, run by the person who negotiates the contracts. Every line below says how we do it and the number we answer for.

Influencer & creator partnerships
We set selection criteria on audience quality, shortlist and negotiate rates directly, then run a messaging session with every creator before anyone films.
Measured on cost per view · engagement rate · content volume delivered
Social strategy & content
A channel plan built around your calendar and the cultural moments that matter in each market, produced once and cut natively for each platform.
Measured on reach · saves and shares · follower growth · cost per engagement
SEO & branded editorial
Keyword and gap analysis, then articles placed on owned and partner titles with links pointed at the pages that convert.
Measured on page views · keyword positions · assisted conversions

Conversion

Turning that attention into revenue.

Funnel, loyalty and marketplace work, built by the person who shipped it at Flipkart and Decathlon.

Funnel & CRM lifecycle
We pull your funnel data, find the step losing the most people, then build the segmentation and triggered journeys to fix that one step before touching anything else.
Measured on drop-off rate · cart abandonment · basket value
Loyalty & retention
Programme design, tier and reward mechanics, partner and bank offers negotiated, then rollout across store, web and app.
Measured on repeat purchase rate · purchase frequency · incremental revenue
Paid, performance & marketplace growth
Data-led bidding and budget reallocation weekly, with pricing and product mix changes tested on a subset before they scale.
Measured on ROAS · cost per acquisition · conversion rate

Swipe for the conversion half

What the two of us have already delivered.

$150M+revenue influenced across marketplaces in the UAE and India
200M+users reached through growth and loyalty products
75M+views from a single three-market creator campaign
290influencer partnerships closed in four weeks

Figures come from completed campaigns and products delivered by our founders in previous agency, marketplace and in-house roles.

The numbers

The KPIs we sign up to, before the work starts

Every engagement opens with one line per channel: the metric, the target and the date we report it. Here is what we measure on each service, and what we have hit against those same metrics before.

ServiceWhat we are measured onWhat we have delivered
Paid & performance

ROAS, cost per acquisition, budget mix by SKU

ROAS 7 to 11 on Blinkit, 6 to 10 on Zepto, through bidding and product mix
Influencer & creator

Views, engagement rate, cost per view, content volume

75M+ views at 5.9% engagement, USD 0.005 per view, 230+ assets
Social media management

Reach per post, saves and shares, follower growth

50,000+ reach on a single Meta post with a giveaway mechanic built in
SEO & editorial

Page views, keyword positions, referral traffic to product

93,000 page views across six articles against a 90,000 target
CRM & retention

Repeat rate, purchase frequency, basket value, payment drop-off

Repeat traffic +12%, basket +8%, payment drop-off cut by 5%
Marketplace growth

Conversion rate, add-on adoption, incremental revenue

Conversion 1.4% to 1.7% on Myntra, add-on adoption +5% worth $150k ARR

If we cannot defend a target before the work starts, we say so and we do not take the brief. Every figure above comes from a completed campaign, listed in the case studies below.

Six campaigns. Every number verified against a client report.

Dishwasher launch, three markets

KSA, Egypt and Morocco. 66 creators, plus SEO and PR.

KPI
4.4M
Delivered
35.7M
  • 75M+Total views
  • 1.8M+Engagements
  • 230+Content pieces

Egypt market shown. Client completion report, 2025.

Dryer campaign, South Africa

30 lifestyle and motherhood creators, single market.

Cost per view
$0.005
Cost per engagement
$0.0046
  • 3.33MTotal views
  • 5.9%Engagement rate
  • 194,851Engagements

Top creator: 735k views at 6.0% ER. 7awi completion report.

One shoot, five channels

A 90-second recipe asset, recut per platform.

Target
147,000
Delivered
150,014
  • 8,213Article views
  • 41,801Snapchat
  • 4 of 4KPIs met

Combined across article, Meta, TikTok and Snapchat.

Loyalty built from zero

130+ stores, web and app. Strategy through rollout.

Repeat traffic
+12%
Basket value
+8%
  • 33MMembers
  • $30MIncremental revenue
  • -5%Payment drop-off

Roughly 20% of Decathlon's top line.

Revenue found in the funnel

Co-branded card and post-purchase scratch cards.

Opportunity
$8M
Delivered in 6 months
$1.2M
  • 42MCard reach
  • $11MLaunch-year revenue
  • 71%→68%Cart abandonment

Scratch cards shown. Card programme reported separately.

Grown on zero ad spend

Our own brand. The method, tested on our own money.

Paid media
AED 0
Revenue
AED 7,000+
  • ZeroAd spend
  • OrganicChannel
  • In-houseOwner

Founded and run by Moiz. Not a client engagement.

Swipe for more campaigns

An AI production line, not an AI experiment.

We build the workflow once, train it on the brand, and run it. That is why a two-person team ships at the volume of a much larger one, and why you are not paying for a floor of juniors.

Brand-trained content

Drop in a reference, a product shot, a past post, a brief, and get a finished post and caption back in your voice. The tone is set once, not re-explained every round.

Imagery and short-form video

Product stills and animated clips produced in the same workflow, then cut per platform. What used to be three tools and several days is one pass.

Sites and landing pages

Structure, copy and build through to a live page, so a campaign never waits on a development queue to have somewhere to land.

Reporting you get in time to act

Campaign, CRM and marketplace data worked through SQL and Tableau, with reporting automated so the weekly read arrives while the campaign can still be changed.

Swipe for more of the workflow

AI compresses production, not judgement. Strategy, creator selection and negotiation stay with the two people you are meeting.

How an engagement runs.

01

Agree the number

We set the KPI per channel before a brief is written. If we can't defend the target, we say so.

02

Find the leak

Before adding spend we look at where attention is already being lost, drop-off, repeat rate, basket, journey.

03

Build and adapt

One production, cut for every platform it needs to live on. One funnel fix, tested before it scales.

04

Report honestly

Weekly tracking, live problem-solving, and a final report that says what worked and what didn't.

Two founders, two halves.

The people in the pitch are the people on the account. Nothing gets handed to a junior after you sign.

Moiz Attari

Brand, content and creators

  • Five years as day-to-day client lead on LG, Shein, Vivo and Weber Shandwick.
  • Negotiated and onboarded 290 influencer partnerships in a four-week window.
  • Publishes branded editorial across five regional titles; ran CRM for a seven-brand portfolio.
  • Founded Aflaak Perfumes and built the AI production workflow this agency runs on.

Saket Sharma

Growth, monetisation and retention

  • Seven years across Dubizzle and Bayut, Flipkart, Decathlon and Urban Company.
  • Built Decathlon's loyalty programme from zero to 33M members and $30M incremental revenue.
  • Launched Flipkart's co-branded credit card and post-purchase scratch cards, worth $12M+ combined.
  • MBA in Marketing and Analytics; works in SQL, Tableau and automation.

Swipe for more on the team

Brands our founders have delivered for.

LG
Shein
Vivo
Weber Shandwick
Bayut
SharkNinja
Flipkart
Decathlon
dubizzle group
Urban Company
Gulf
Indomie
Aflaak Perfumes

Work delivered in agency, marketplace and in-house roles. Aflaak Perfumes is Moiz's own venture. Brand names describe experience, not endorsement.

Let's find out what your audience would stop for.

Tell us the number you need to move. We'll tell you honestly whether we're the right two people to move it, usually within a day.

Tell us what you need

We reply within a day

Goes straight to saket@lunchllbreak.com. You'll get a confirmation immediately and a real reply within 24 hours.

Rather talk it through

Call, WhatsApp or email the founders directly

+971 55 724 5145 saket@lunchllbreak.com

Follow the work

Campaigns, process and what we're shipping

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